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Minnesota Fishing Reports
News : Just in Time for Ice Fishing Season: New Lakemaid Beer, Winter Edition
Posted by LSF on Jan 11, 2010 (1496 reads) News by the same author

MINNEAPOLIS (Jan. 11, 2010) – The cold north winds from the Great North have finally arrived, temperatures are plunging, and ice is finally coating the lakes and rivers of the North Country.

That means only one thing: ice fishing season has finally arrived.

And to help ice fishermen truly appreciate their time on the ice, Lakemaid Beer has introduced a special, limited-time only Winter Edition of Lakemaid Beer ( With a mild malt flavor, a Lakemaid Beer Winter Edition goes down as smooth as a crisp winter day on the ice.

Available only during ice fishing season – December through late February – Lakemaid Beer Winter Edition is a refreshing, smooth, classic American lager inspired by freshwater mermaids, known as lakemaids, who live in the lakes and rivers of North Country. Long ago, these beautiful creatures of the deep found their way inland from the oceans, down tributaries such as the St. Lawrence Seaway, into the Great Lakes and then, to cool, clear freshwater lakes and rivers throughout fishing country.

The introduction of Lakemaid Beer Winter Edition is in direct response to the success of the summer or open water edition of Lakemaid Beer, which was introduced two years ago by the August Schell Brewery, the second oldest family owned brewery in the United States, and Rapala, manufacturer of legendary Rapala fishing lures and knives. The response was so overwhelming to the summer edition of Lakemaid Beer that Schell’s and Rapala decided to offer a winter brew especially for ice fishermen. Same great beer, only colder!

Ask For a Lakemaid
Served in finer fishhouses everywhere, Lakemaid Beer Winter Edition is available by request from any local liquor retailer that carries Schell’s or Grain Belt beer throughout Minnesota, Wisconsin, Iowa, North Dakota, South Dakota, Nebraska, Michigan and Montana. The beer is sold in 12-packs, with each of the 12 fl. oz. bottles featuring a photo of one of twelve different lakemaids (Miss Walleye, Miss Crappie, Miss Perch, Miss Northern Pike, etc.) in fur hats and fur bikini tops. Lakemaid Beer Winter Edition retails for $13.99.

Bottle Cap Game for Ice House Fun
Because ice fishermen can spend many hours in their ice houses waiting for the next bite, Lakemaid Beer Winter Edition features a fun-to-play bottle cap game. On the inside of each bottle cap of Lakemaid Beer Winter Edition is a graphic or words describing fish caught by ice fishermen, such as 3-lb. walleye, 2 lb.-eelpout, and 1-1/2 lb. crappie to phrases that pertain specifically to ice fishing, such as Sunk Truck, Frost Bite, Whiteout, Slushy Hole, Tongue Froze to Bottle, Auger Broke, and Ice Heave. Turned into a game, the Lakemaid Beer bottle caps can offer hours of entertainment in cabin country during the fishing season.

Proceeds Donated to Freshwater Conservation
In keeping with its dedication to maintaining pristine water resources, a portion of the proceeds from Lakemaid Beer Winter Edition, will be directed to the International Game Fish Association,, to help with gamefish research and freshwater conservation efforts.

Drink Responsibly
Lakemaid Beer asks anglers to drink responsibly and to adhere to all state, federal and provincial laws and regulations related to drinking alcoholic beverages. Lakemaid Beer urges anglers to never drink while operating a boat or, during winter, operating a snowmobile or ATV – your Lakemaid Beer will be waiting for you on dry land, where you can share stories about lakemaids and the fish you’ve caught with friends and family.

About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala VMC Group, based in Vaaksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Luhr-Jensen, Storm, Sufix, Terminator, Trigger X and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 140 countries. For more information, visit

About August Schell Brewing Company
Celebrating its 150th anniversary in 2010, the August Schell Brewing Company is a proudly independent brewing company based in New Ulm, Minnesota, which has been brewing premium, hand-crafted beers of distinction since 1860. The company was founded by German immigrants August Schell and Jacob Bernhardt, and passed into the possession of the Schell family in 1866. It is the second oldest family owned brewery in America. For more information about Schell’s Brewery, visit

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